A Small Company With A Big Heart

Jeff founded Hit The Road Madeira in July of 2012 and has not only lead hundreds of tours but also found and trained a team of passionate and talented individuals he now calls the Hit The Road family.

A positive, long-term thinker, hard worker and a big dreamer, you’ll most probably find him at a scenic sunrise spot above the clouds, away from the crowds!!

Definitely the funniest of the group, Hugo’s energy is contagious and his playful outlook on life is a breath of fresh air. Hugo will make you laugh, give you great advice and maybe even make fun of you a little bit. 😉

He’s also an ex footballer and in better shape than most people 20 years younger than him.

Elisa is the foundation of our working business. She handles her fair share of work in the back office making sure everything is flowing, handles all documentation, emails, customers, drivers, graphic design, social media and more!

Elisa will be your contact once you book a tour, consider her the best concierge in the world 😉

There’s no school like the old school and Fernando is Old School! A former accountant and banana farmer in his free time, Fernando got into the 4×4 tour business to have a good time and oh how glad we are he did!

A tour with Fernando is a good laugh!

Fabio is our youngest recruit at Hit The Road Tours and we have high hopes for his future. He’s outgoing, sociable and can think on his feet, everything we want from a rockstar guide.

Since 2023 we’ve had nothing but 5 star reviews from his clients, claiming his tours to be “fabulous” 😉

Tiago is a bit, one size fits all. Great with his hands and exceptionally “street smart”, Tiago is a man of many talents, a great cook, a handyman, a negotiator and a plant enthusiast. He’s studied in the Azores and worked in a Michelin star restaurant in Iceland and continues to grow,  the future is bright for this young man.

You’ll be very lucky to explore Madeira with Tiago and the White Pearl!

Our “Mama Goose”, Nuno is most probably the most responsible of the group but by no means boring. With a good couple of years of experience, a good sense of satirical humour and a playful outlook on life, Nuno is making a good name for himself as a top tour guide in Madeira.

He plays waterpolo in his free time and pays attention to the details!

Jaki is our dedicated and detail-oriented ex-accountant who recently made the bold decision to relocate from the United States. With a passion for adventure and a desire to experience new cultures, Jaki has embraced the opportunity to immerse herself in the vibrant atmosphere of our beautiful island.

We’re very proud to have Jaki on the team as our customer relations expert!